kāi

The word kāi is derived from the Mandarin character 开 (kāi), which literally translates to “open”, and is also used in the term 开心 (kāi xīn), meaning “happiness”. It is the perfect word for a brand that is inspired by moments of happiness, and the idea of being fearlessly free. Founder Christabel Chua, a.k.a @bellywellyjelly, is an established fashion & beauty blogger from Singapore. Known for her cheerful disposition, Christabel often encourages her readers to stay positive despite the various obstacles in life. Incorporating her beliefs into kāi, she wanted to create a line of products that would lift the spirits of anyone who owns them.
Fancy Gem Trio Decal Sticker

Fancy Gem Trio Decal Sticker

$3.90

Fancy gems are everyone's childhood favourite! For a daily dose of #yourvitaminhappy, stick this decal on spaces close to you, like your phone, lap...

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$3.90
Rainbow Kueh Decal Sticker

Rainbow Kueh Decal Sticker

$3.90

The iconic rainbow lapis sagu! For a daily dose of #yourvitaminhappy, stick this decal on spaces close to you, like your phone, laptop, water bottl...

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$3.90
Curry Puff Decal Sticker

Curry Puff Decal Sticker

$3.90

Keep calm and curry on! For a daily dose of #yourvitaminhappy, stick this decal on spaces close to you, like your phone, laptop, water bottles and ...

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$3.90
Coffee, Wine & Water Tumbler

Coffee, Wine & Water Tumbler

$29.90

Coffee, wine & water belong on the same table. Coffee for the extra mile, wine for conversation and water for sustenance. Everything in perfect...

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$29.90
No Fear Cap In Black

No Fear Cap In Black

$34.90

Your fears are mostly imagined. How often have we found ourselves overthinking a situation or scenario? We can get so caught up in our own worries ...

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$34.90
Sticker Pack: Stay Fresh

Sticker Pack: Stay Fresh

$8.90

Inspired by the labels stuck onto our favourite fruits at the supermarket, this sticker pack promises to pack a punch! Pick your favourites and sti...

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$8.90
Sticker Pack: Plant Friends

Sticker Pack: Plant Friends

$8.90

Calling all plant moms, dads & all! Celebrating the calm and joy that greenery provides, this sticker pack is filled with some of our favourite...

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$8.90
30 Things I Learned By 30: Reminder Card Set

30 Things I Learned By 30: Reminder Card Set

$29.90

Life is a rollercoaster, and sometimes all you need is a little reminder to keep on going. In this set of 30 reminder cards, our founder, shares le...

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$29.90
Greeting Card: Vanilla Tart

Greeting Card: Vanilla Tart

$6.90

Pen down a handwritten message for someone you love with our ultra sweet greeting cards! Printed on 250gsm matte card stock Blank interior Comes w...

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$6.90
Greeting Card: Fluffy Pancakes

Greeting Card: Fluffy Pancakes

$6.90

Pen down a handwritten message for someone you love with our ultra sweet greeting cards! Printed on 250gsm matte card stock Blank interior Comes w...

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$6.90
Greeting Card: Chocolate Cake

Greeting Card: Chocolate Cake

$6.90

Pen down a handwritten message for someone you love with our ultra sweet greeting cards! Printed on 250gsm matte card stock Blank interior Comes w...

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$6.90
Birthday Cake Greeting Card

Birthday Cake Greeting Card

$6.90

Pen down a handwritten message for someone you love with our ultra sweet greeting cards! Printed on 250gsm matte card stock Blank interior Comes w...

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$6.90
Greeting Card: Slow Things Down

Greeting Card: Slow Things Down

$6.90

Pen down a handwritten message for someone you love with our greeting cards! Printed in full-colour on 250gsm cards Blank interior Comes with an e...

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$6.90
Greeting Card: You Make Me Happy

Greeting Card: You Make Me Happy

$6.90

Pen down a handwritten message for someone you love with our greeting cards! Printed in full-colour on 250gsm cards Blank interior Comes with an e...

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$6.90
Greeting Card: You Made It

Greeting Card: You Made It

$6.90

Pen down a handwritten message for someone you love with our greeting cards! Printed in full-colour on 250gsm cards Blank interior Comes with an e...

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$6.90
Greeting Card: Thankful For You

Greeting Card: Thankful For You

$6.90

Pen down a handwritten message for someone you love with our greeting cards! Printed in full-colour on 250gsm cards Blank interior Comes with an e...

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$6.90
Birthday Greeting Card

Birthday Greeting Card

$6.90

Pen down a handwritten message for someone you love with our greeting cards! Printed in full-colour on 250gsm cards Blank interior Comes with an e...

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$6.90
The Onigiri Bag

The Onigiri Bag

$119.00

Deliciously sophisticated, a feast for the eyes. Pair this with any outfit and you’ll always look chic! The Onigiri Bag takes you effortlessly from...

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$119.00
The Salmon Sushi Pouch

The Salmon Sushi Pouch

$58.00

Made from our finest material, hand-picked for its colour, texture and beauty. It will always stay fresh & look fresh right by your side!⁣ A pr...

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$58.00
The Tamago Sushi Pouch

The Tamago Sushi Pouch

$58.00

Sweet, light, and a joy to have around. This pouch makes storing your everyday essentials such as cards, cash and coins an extra joyous affair!⁣⁣⁣⁣...

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$58.00
Sticker Pack - Going Kueh Kueh

Sticker Pack - Going Kueh Kueh

$8.90

Take a little taste of Singapore wherever you go! Naming some local favourites with bouts of nostalgia, this sticker pack would be a conversation s...

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$8.90
Sticker Pack: Berry Cute

Sticker Pack: Berry Cute

$8.90

When life gives you lemons, these cute puns & motivational quotes are here to brighten your day! Stick them anywhere - on your notebook, phone ...

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$8.90
Sticker Pack: Avo Good Day

Sticker Pack: Avo Good Day

$8.90

Take it easy with chill summer vibes & reminders to simply be your best self! 2 sheets of stickers per pack 12cm W x 16.5cm H

$8.90
Sticker Pack: Gradient Alphabet

Sticker Pack: Gradient Alphabet

$8.90

Add a touch of colour and get creative with this sticker pack! Whether you're spelling out a name, decorating your vision board or just labelling y...

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$8.90