kāi

The word kāi is derived from the Mandarin character 开 (kāi), which literally translates to “open”, and is also used in the term 开心 (kāi xīn), meaning “happiness”. It is the perfect word for a brand that is inspired by moments of happiness, and the idea of being fearlessly free. Founder Christabel Chua, a.k.a @bellywellyjelly, is an established fashion & beauty blogger from Singapore. Known for her cheerful disposition, Christabel often encourages her readers to stay positive despite the various obstacles in life. Incorporating her beliefs into kāi, she wanted to create a line of products that would lift the spirits of anyone who owns them.
All Smiles Cap

All Smiles Cap

$34.90

Shield yourself from sun rays, or instantly hide bed head away with our All Smiles Cap! Comes in a quintessential Navy colour, making it the perfec...

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$34.90
Good Day Tie Dye T-shirt Size M

Good Day Tie Dye T-shirt Size M

$34.90

Inspired by one of our favourite mantras: It's a good day to have a good day. You have the power to make any day an amazing day, and we hope that t...

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$34.90
All Smile T-shirt Size XL

All Smile T-shirt Size XL

$34.90

This cheery All Smiles T-shirt puts a smile on our faces. Available in Cream, this t-shirt is not just comfortable to lounge around in, but also pa...

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$34.90
Good Day Bucket Hat

Good Day Bucket Hat

$39.90

A fun, cheery hat that shields the sun away from your eyes, and brings a smile to your face. Available in Black, this Bucket Hat complements all ki...

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$39.90
Good Day Cold Cup

Good Day Cold Cup

$29.90

The cheeriest way to stay hydrated! Our Good Day Cold Cup features our signature smiley, with our favourite positive reminder to get you through an...

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$29.90
All Smile T-shirt Size M

All Smile T-shirt Size M

$34.90

This cheery All Smiles T-shirt puts a smile on our faces. Available in Cream, this t-shirt is not just comfortable to lounge around in, but also pa...

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$34.90
Good Day Tie Dye T-shirt Size XL

Good Day Tie Dye T-shirt Size XL

$34.90

Inspired by one of our favourite mantras: It's a good day to have a good day. You have the power to make any day an amazing day, and we hope that t...

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$34.90
Make Time T-shirt Size M

Make Time T-shirt Size M

$34.90

Make time to live a little. The morning catch-ups with your friends over a hot cup of coffee, the hike that you have always wanted to take or the b...

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$34.90
Smiley High Socks In White

Smiley High Socks In White

$16.90

High socks for days! Our Smiley High Socks are available in basic colours, and go well with any look. High socks 100% cotton Free size

$16.90
Good Day Tie Dye T-shirt Size L

Good Day Tie Dye T-shirt Size L

$34.90

Inspired by one of our favourite mantras: It's a good day to have a good day. You have the power to make any day an amazing day, and we hope that t...

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$34.90
Good Day Keychain

Good Day Keychain

$12.90

It's a good day to have a good day. It all starts with having the right mindset! We hope that the Good Day Keychain will serve as a reminder that y...

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$12.90
Floral Confetti Cold Cup - Coral

Floral Confetti Cold Cup - Coral

$29.90

Stay hydrated all day - choose from your favourite, mint or coral and enjoy your cold beverage in this gorgeous floral cold cup! Cold cup Double w...

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$29.90
Golden Hour Thermal Bottle

Golden Hour Thermal Bottle

$34.90

Stay hydrated all day - enjoy your favourite hot or cold beverage in this gorgeous bottle with calming hues. Size: 7.5cm W x 26cm H Capacity: 25o...

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$34.90
Smiley Ankle Socks In Blue

Smiley Ankle Socks In Blue

$14.90

Keep your feet cosy with our Smiley Ankle Socks!  Ankle socks 100% cotton Free size

$14.90
Smiley Sticker Pack

Smiley Sticker Pack

$8.90

Taking note of your moods is now easier with our Smiley Sticker Pack! These little stickers will make tracking your ups and downs throughout the mo...

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$8.90
Keep Going Keychain

Keep Going Keychain

$12.90

We all need a little nudge every now and then. Little steps are still steps forward, as long as you keep going. Bring around a sliver of inspiratio...

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$12.90
Smiley High Socks In Black

Smiley High Socks In Black

$16.90

High socks for days! Our Smiley High Socks are available in basic colours, and go well with any look. High socks 100% cotton Free size

$16.90
Smiley Ankle Socks In White

Smiley Ankle Socks In White

$14.90

Keep your feet cosy with our Smiley Ankle Socks!  Ankle socks 100% cotton Free size

$14.90
All Smile T-shirt Size L

All Smile T-shirt Size L

$34.90

This cheery All Smiles T-shirt puts a smile on our faces. Available in Cream, this t-shirt is not just comfortable to lounge around in, but also pa...

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$34.90
Don't Overthink Crop Top In White Size M

Don't Overthink Crop Top In White Size M

$34.90

What you think others think about you is probably not true. Wear this mantra close to your heart as your daily note to self. 100% cotton Cropped f...

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$34.90
All Smile T-shirt Size S

All Smile T-shirt Size S

$34.90

This cheery All Smiles T-shirt puts a smile on our faces. Available in Cream, this t-shirt is not just comfortable to lounge around in, but also pa...

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$34.90
Make Time T-shirt Size L

Make Time T-shirt Size L

$34.90

Make time to live a little. The morning catch-ups with your friends over a hot cup of coffee, the hike that you have always wanted to take or the b...

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$34.90
Floral Confetti Cold Cup - Mint

Floral Confetti Cold Cup - Mint

$29.90

Stay hydrated all day - choose from your favourite, mint or coral and enjoy your cold beverage in this gorgeous floral cold cup! Cold cup Double w...

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$29.90
Good Day Tie Dye T-shirt Size S

Good Day Tie Dye T-shirt Size S

$34.90

Inspired by one of our favourite mantras: It's a good day to have a good day. You have the power to make any day an amazing day, and we hope that t...

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$34.90